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Bestsellers

Aquamarine
from $3.60
$12.00
from $3.60
Poison
from $3.60
$12.00
from $3.60
Poseidon
from $3.60
$12.00
from $3.60
Violet Dream
from $3.60
$12.00
from $3.60
Virgin Pink
from $3.60
$12.00
from $3.60
Phantom Green
from $3.60
$12.00
from $3.60

REAL PEOPLE, REAL RESULTS

Electric Paradise *UV‑Reactive Electric Paradise *UV‑Reactive $12.00$3.60
Virgin Pink Virgin Pink $12.00$3.60
Sunset Orange Sunset Orange $12.00$3.60
Jinx Hair Color Jinx Hair Color $17.65$5.29

ENTER THE WORLD OF ARCANE

Vi Hair Color
$5.29
$17.65
$5.29
Caitlyn Hair Color
$5.29
$17.65
$5.29
Jinx Hair Color
$5.29
$17.65
$5.29
Ekko Nail Sticker
$3.00
$10.00
$3.00
Champion 4 Pack
$21.30
$71.00
$21.30
Gold Brush & Bowl Set
$2.40
$8.00
$2.40
Gold Alligator Clips
$3.00
$10.00
$3.00

NATURALS AF →

Your Hair. Your Rules.

NO BAD HAIR DAYS→

Shop Hair Care

5 Low-maintenance Hair
Colors →

Let's be honest: we love colorful hair, but we do NOT love babysitting it every single week.

Hot Girl Summer Hair
Kickoff →

The colors and styles that are about to take over your feed (and your group chat) all season long.

Pride-Inspired Hairstyles →

Wear Your Colors Proudly: Celebrate Pride with Arctic Fox Hair Color

Best Hair Colors for your zodiac this season →

Breezy Hair Colors For Your Sign Inspired by Gemini Season

Go Bold with Arctic Fox’s Best Sellers →

Our Best Selling Shades: Your Guide to Bold, Beautiful Hair