Bestsellers

Show off your blue hues with Aurora Kiss, a deep sapphire blue hair dye with subtle teal undertones that create a mesmerizing, ocean-inspired dimension. Why You’ll Love It:• DIY Formula – Easy at-home coloring • Ultra-Hydrating & Deep Conditioning – Keeps hair soft and...

Step into luxury with Emerald Fortune, a dark green hair dye with bluish undertones for an enchanting, gem-like finish. Why You’ll Love It:• DIY Formula – No salon needed • Hydrating & Deep Conditioning – Keeps hair soft and strong • Long-Lasting & Fade-Resistant...

Cotton Candy Dreams is a soft, dreamy pastel turquoise blue hair dye that's sweet and totally irresistible.Why You’ll Love It:DIY Formula – No need for a salon visitHydrating & Deep Conditioning – Keeps hair smooth and healthyBest on Platinum Hair – Designed for level...

Get ready to shine with Peach Prosecco, a delicate, warm pastel coral-pink hair dye that’s effortlessly chic. Why You’ll Love It:DIY Formula – Simple and smooth applicationHydrating & Deep Conditioning – Keeps hair nourishedBest on Platinum Hair – Designed for level 10+No Harsh Chemicals...

Vi – Electric Hot PinkVi is a bold, unapologetic hot pink hair dye inspired by raw power and rebellion. Why You’ll Love It:DIY Formula – No-fuss applicationVibrant & Long-Lasting Color – Intense pigment that resists fadingHydrating & Deep Conditioning – Keeps hair soft and...

Exude sophistication with Caitlyn, a deep navy blue hair dye that’s elegant and timeless. Why You’ll Love It:DIY Formula – No professional help neededFade-Resistant & Long-Lasting Color – Keeps its depth over timeHydrating & Deep Conditioning – Leaves hair healthy and strongBest on Pre-Lightened...

Unleash your inner mayhem with Jinx, a bold electric blue hair dye for fearless, statement-making color. Why You’ll Love It:• DIY Formula – Simple, no-mess application • Vibrant & Long-Lasting Color – Stays intense over time • Hydrating & Deep Conditioning – Keeps hair...

Unleash your inner rebel with Vi Nail Lacquer! This fearless hot pink shade is all about making bold moves and embracing an unapologetic style. Inspired by Vi’s untamed spirit, this nail polish is vibrant, fierce, and impossible to ignore—perfect for those who live outside...

Your intuition led you here—Sorceress is a mystical midnight blue hair dye with subtle purple undertones, casting a spell of mystery and allure.Why You’ll Love It:DIY Formula – Simple, mess-free applicationVibrant & Long-Lasting Color – Keeps its rich depthHydrating & Deep Conditioning – Leaves...

Meet Witches' Delight – the bewitching smoky purple hair dye that's about to become your new obsession. This shade is made from pure spell craft that’s ready to transform your mane into something otherworldly!Witches' Delight combines deep purples with soft gray undertones for the...

Unleash Your Inner Champion with this limited-edition color pack!Includes:Caitlyn – A deep navy blue, elegant and mysteriousVi – A bold hot pink, rebellious and vibrantJinx – A bright electric blue, wild and fearlessWhy You’ll Love It:Fade-resistant & long-lasting colorDIY Formula – Easy at-home applicationBest...

Turn up the flavor with Apricot Anarchy, a juicy apricot brown that’s bursting with color and dimension. Naturally vibrant and low-key iconic, this shade serves up fresh, sun-ripened energy.

Brew up something bold with Enchanted Espresso, a deep brown that’s rich, cozy, and anything but basic. This shade pours on major depth and dimension while keeping your look grounded and effortlessly chic.

Shine in Golden Hour, a luminous golden blonde that glows like the sky just before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in warmth and light from every angle.

Own your glow with Ruby Red, a rich red that’s naturally unforgettable. Stand out by standing in this warm, rich hue that’s effortlessly striking.

Grab your hoverboard and rewind trigger because this neon green is charged with pure Zaunite energy. Inspired by Ekko’s speed, smarts, and time-bending tech, Firelights hits like a flash and lingers like a glitch in the system.